just remembered Reader Reply Cards were a thing magazines did back in Yon Olden Dayes

imagine this, my young friends: you read a number of articles on a topic, interspersed with (mostly) topically relevant advertising, each ad with a number associated with it, and at the end, you can circle numbers on a card corresponding to the ads you were interested in, drop the card in a mailbox, and receive more detailed advertisements in your home mailbox over the next few weeks.

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@djsundog hey all you young 'uns gather 'round and let me show you how you clicked on banner ads before there was a world wide web!

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